As regulatory pressure on the Play Store intensifies, Google has been forced to make changes to its business structure. This time it was announced to reduce the commission to 15% for apps with subscriptions. In addition, for applications with e-books and music streaming services the service fee will be reduced to 10%.
Google explains the reduction of the service fee for e-books and applications for streaming music by the fact that most of the revenue of such services goes to the creators of content, not the application and its owners. According to the source, Google decided to reduce the service fee under pressure from regulators and the public. Developers are advised to familiarize themselves with the rules of the program and leave an application to change the rules of interaction with the Play Store platform.
As for applications with subscriptions, before announced changes, the service fee for the first year was 30%, after that it went down to 15%. Now the fee of 15% will be charged from the first year, which will probably encourage developers to switch from one-time payments to providing services on a subscription basis. Previously, Google reduced to 15% the service fee, which is imposed on the first million dollars earned during the year.
Google representatives refrain from commenting on the reasons for changing the existing rules in the Play Market. According to the source, such a decision could be due to increasing pressure from regulators.